How to automate your media workflow to accelerate your time-to-market

Introduction

In today's digital age, businesses need to produce, manage, and distribute high-quality product images to enhance their online presence and improve the customer experience. Solutions like Grand Shooting, Keepeek, and TwicPics help streamline the process, automate production, and deliver an optimized shopping experience for all users.

PRODUCE: From the photo studio to the DAM

Operational excellence in content production

Shooting rates are high and expectations for image quality and style are even higher. However, the challenge arises when the latest product references that need to be photographed are only made known at the last minute. To ensure the utmost quality and speedy execution, Grand Shooting is seamlessly integrated into retailers' information systems. This integration allows for real-time analysis of data related to product references, expected views, and activity monitoring. Additionally, this approach helps to detect oversights, delays, or any deviation from internal workflows.

STORE & MANAGE: From the DAM to distribution

Enhanced media assets for the entire ecosystem

For most e-commerce companies, the products they sell online are accompanied by a batch of images typically created in a studio (including packshots, atmospheric shots, and variations). These images must be linked to product data and transformed into different formats to suit various distribution channels such as mobile applications, e-commerce sites, and social media platforms. Sometimes, dedicated internal or external teams must even retouch these images. Given that media is at the core of the customer experience, it's essential to provide numerous high-quality images while minimizing the time spent processing them to ensure the products are online as quickly as possible. The primary objective of using Keepeek is to streamline the management of product media, automate the production process, and facilitate the distribution of product data and media.

DELIVER: From the DAM to the end-buyer

Optimized shopping experience for all users

By analyzing users' navigation characteristics, such as their browsing context (including device, browser, screen quality, and connection), and understanding the artistic direction of the page, TwicPics' solution resizes and adapts media in real-time to meet their needs.

This customization process ensures optimal visual quality and display speed for all users, making it an essential prerequisite for e-commerce stores and websites.

3 technical solutions to address organizational issues and achieve business objectives

The media value chain is optimized from end to end, from the creation of assets to their distribution on the web.

In traditional organizations, media are controlled and contributed manually, and the quality of visuals is often limited to reduce the weight that can impact page loading times and user experience.

Grand Shooting and Keepeek solutions digitize and automate the process to accelerate time-to-market while reducing production costs by up to 40% while TwicPics eliminates weight limitations for contributions from Grand Shooting by dividing the image weight by at least 2 while ensuring optimal asset quality on all screens, including Retina ones.

By combining the three solutions, teams can photograph products, retouch images, organize and enrich content, and deliver assets to the site in under 24 hours. This customized and automated media management process improves the user experience both in terms of content processing and the visual quality of the assets. It also frees up teams from time-consuming creation, management, and distribution tasks, enabling them to focus on more valuable tasks.

1. GRAND SHOOTING

Objectives

• The first SaaS image analysis and transformation platform for e-retailers who want to improve the UX of their catalog
• Automate the monitoring of large-scale image, video and 3D production
• Enable retailers’ internal teams to collaborate with their service providers (agencies, retouchers) by giving them access to their own workspace
• Control quality so that the content produced is effective on each sales channel

Challenges

• Organization: make the production of e-commerce visuals more fluid, for brands and their service providers
• Productivity: industrialize retouching and automate image control and management tasks
• Quality: better control quality and conformity levels throughout the production
• Business: increase revenue and reduce costs

Benefits

• Ergonomic platform
• Easy to use
• Validation workflow, collaborative space
• Automated production of content
• Reduction of internal costs
• Scalable platform (R&D)
• Real-time production monitoring
• Visible productivity gains
• Service providers (retouching, clipping) Dedicated project team

Gains

• 40% reduction in production costs
• 20% productivity gain for post-production thanks to automatic processing, naming & resizing features
• 25% weekly time savings for Product Managers (significant reduction in polluting tasks, reporting tool, multi-capture, search...)

Grand Shooting key figures

• 80+ customers
• 600+ daily users on the platform
• 50% revenue growth in 2022
• 15 million assets produced on the platform in 2022

2. KEEPEEK

Strategic issues at stake in a media production project

• Economic: control content production costs
• Strategic: guarantee the coherence and animation of its brand and respond to possible future changes
• Business: improve collaborative work, and facilitate access to content to save time

Objectives

• Offer a unique platform for storing, sharing and optimized distribution of all types of content (photos, videos, audio, 3D, PDF, contracts, etc.)
• Make several platforms cohabit together to integrate with the company's ecosystem
• Publish the content produced on the sites and distribution channels more quickly

Benefits of the DAM

• An ergonomic and customizable user-friendly platform
• A multi-language platform
• Advanced and customizable search features (filters / sorting)
• A distribution and collaboration portal charters
• Content and workflow management via customizable workflows
• Connectors with Adobe and Office for authoring
• Real-time indicators of media usage
• Dedicated project team
• A platform that evolves as requests and updates are made

Gains

• Online availability of content produced: approximately 24 hours (vs. 48 to 78 hours)
• More efficient and responsive inter-departmental exchanges: agile work, media life cycle monitoring
• Better exposure and monitoring of content on all media (alerts in case of end of rights, obsolescence, need for an update, etc.)
• Relevant indexing linked to user needs to facilitate searches (saving about 3 hours/week/person)
• Financial savings on content creation (no more duplicates...)

Keepeek key figures

• 2000+ daily users on the platform
• 320+ customers
• 20% revenue growth in 2022
• 15 releases, 37 API evolutions & 295 new features in 2022

3. TWICPICS

Objectives & Challenges

Optimize media delivery for better business results

• Client-side" approach that places the user experience at the heart of the brand's strategy: the importance of personalizing content to the user
• A non-intrusive solution in the technical stack that can be connected with the DAM
• Reduce the complexity of uploading images and videos for the IS team
• Accelerate display speed without visual deterioration
• Reduce media bandwidth to reduce the environmental footprint of websites

"We are working at scale with TwicPics and they are doing a great job!" - Anne Guichard, General Manager, L'Oréal

Benefits

A zero-maintenance solution for teams

• From the back end to the front end, the media delivery is externalized
• No need to create image variants in advance: no more intervention by marketing or technical teams on this subject, they can focus on other, higher value-added missions
• Innovations are taken into account, as soon as a new device or format is available, and updates carried out without downtime and without the slightest intervention from employees
• Scalability of the solution: real-time resizing during future redesign projects (on average every 2-3 years in the e-commerce sector)

"TwicPics has allowed us to decentralize the management of our images through an agile and efficient solution." - Mathieu Cochelin, CDO, Groupe La Provence

Gains

High-performance, visually perfect, and eco-responsible websites

• Image weight is reduced by a factor of at least 2 while addressing more quality on Retina screens
• Lighter pages - homepage, PLP, and PDP
• Improved Google Core Web Vitals scores: reduced CLS and LCP
• Better SEO as Google values websites that pass the Core Web Vitals test
• A more eco-responsible website: by adapting images and videos to the needs of Internet users in terms of format and size, the solution makes it possible to reduce media bandwidth
• Each user consumes less CO2 during the purchase process and the overall environmental footprint of the website is reduced

"Thanks to TwicPics, we were finally able to stop compromising between quality and performance." - François Raballand, CTO, Dayuse

TwicPics key figures

• 10 billion assets delivered every month
• 300+ customers
• 100% revenue growth in 2022
• +2400 TCO2e saved in 2022

Conclusion

By implementing Grand Shooting, Keepeek, and TwicPics all together, businesses can ensure high-quality images, fast distribution, and an optimal shopping experience for their customers.